This lecture will provide a quick and fun overview of common social media and online review platforms vital to a veterinary practice’s online reputation and client communication strategies. We’ll cover how to determine which of the platforms are needed (or not), strategies to streamline management, and tips and resources for great content. Strategies for dealing with cyberbullying and negative online reviews will be outlined, plus the action items you can use today to thwart attacks and grow your arsenal of 5-star reviews.
• Learn key social media platforms your practice should be using (and which ones you can ignore)
• Identify online review platforms your practice needs and top tips for making them work for, not against, the practice
• Key takeaways for creating content that benefits clients and your practice
• Implement top protections to safeguard your practice’s reputation
Caitlin DeWilde, DVM
Dr. Caitlin DeWilde is the founder of The Social DVM, a consulting firm helping veterinary professionals learn how to manage and grow their social media, online reputation and marketing strategies. She earned her DVM from the University of Illinois and is a recipient of their Outstanding Young Alumni Award. Before stepping back to focus on her marketing passion, she served as medical director for a large hospital in St. Louis. Today, she divides her time between practice, consulting, and writing. She is the author of the “Social Media and Marketing for Veterinary Professionals” textbook and a columnist for Today’s Veterinary Business.